How do Media Companies use Widgets?

Widgets are self-contained portable components that run on web pages. Widgets can include text, image, sound, and video components and are portable, meaning site visitors can add them to their own web pages, blogs, start pages, and social network profiles.

Media companies use widgets to extend their brands, to syndicate and monetize their content on other web sites.


Who uses branded widgets?

Do you sell advertising or buy advertising? If so, then widgets are for you. Media clients typically cover broadcast, print, and online media, as well as news services and bureaus. Media companies that use our widgets include:

USA Today Reuters National Geographic CNET Reviews Denver Post Earth Knowledge

CBS News Media General Discovery Channel Cablevision Optimum Online Pharmacistelink.com

What benefits do you get from widgets?

• Better content monetization


• Brand extension


• Additional advertising placement opportunities


• The viral distribution turns your audience into re-advertisers for you

How do widgets work?

NewsGator Widgets are part of a hosted service, meaning you don’t have to install any software to get started. Creating your first widget is as simple as signing up for account, selecting a content feed and a presentation template, and then adding the widget to your web page, blog, start page or social network.

We also provide professional services and a growing network of digital web shops to help you create the most compelling engagement and presentation within your widget.

What About Analytics?

Among the most powerful aspects of NewsGator widgets are the analytics and tracking data that come with them.  NewsGator allows you to build widgets that are highly portable and can be shared on websites, blogs, personal homepages or social networks.  Your widgets can even be integrated with external ad and analytics servers, allowing you to monetize them based on how often people view and interact with them.  more...